Institutional doctrine

Ambition without
scientific inflation.

ORIGINA is ambitious scientifically and conservative in claims. The strength of a claim must match the strength of the evidence.

Dr. Elizabeth Consoli discussing skin-care formulation
Knowledge in practice
Dr. Elizabeth Consoli receiving recognition from dermatology peers

If the evidence is preliminary, we call it preliminary.

If the evidence is strong, we show it. If we do not know, we say we do not know.

01 · Rejections

What we reject

01

Unsupported clinically proven claims

02

Exaggerated anti-ageing claims

03

Disease-treatment claims for products not authorized as medicines

04

Misleading before/after claims

05

Unsupported superiority claims

06

Invented clinical outcomes

07

Patented language without a patent basis

08

Regulatory language implying approval that has not occurred

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Follow the evidence architecture.