Institutional divisions
Distinct expressions.
Shared institution.
Brands are expressions of the institution. Research is part of the institutional infrastructure.
Architecture
How divisions connect.
Each division carries a specific scientific focus while operating under shared institutional standards.
ORIGINA / InstitutionORIGINA™
Multi-divisional innovation institution
Platform / BMX-24™BMX-24™
Proprietary Pigment Regulation Platform
DevelopmentPlatform / BRP-1™BRP-1™Proprietary Research Platform
ResearchDivision / B-MelanoxACTIVEB-Melanox™Pigmentation ScienceScientific pigmentation division.Division / BettyWorldDEVELOPMENTBettyWorldEveryday Dermatological SkincareDaily care for skin of colour.Division / BValenceRESEARCHBValence™Ageing & Longevity BiologyAgeing is biology.Division / DIVINEPLANNEDDIVINE™Luxury Makeup ScienceBiology-aware colour science.Division / NOVIAACTIVENOVIA™Luxury Body CareFormulation engineering for the body.Division / Skin SafariEMERGINGSkin Safari™Education · Media · Scientific CommunicationScience should travel.
Products are outputs. Brands are expressions.
Every division operates under the same evidence, quality, and institutional standards.
Directory
All divisions
ACTIVEORIGINA Labs™Research · Formulation · Innovation · IPThe scientific engine.
ACTIVEB-Melanox™Pigmentation ScienceScientific pigmentation division.
DEVELOPMENTBettyWorldEveryday Dermatological SkincareDaily care for skin of colour.
RESEARCHBValence™Ageing & Longevity BiologyAgeing is biology.
PLANNEDDIVINE™Luxury Makeup ScienceBiology-aware colour science.
ACTIVENOVIA™Luxury Body CareFormulation engineering for the body.
EMERGINGSkin Safari™Education · Media · Scientific CommunicationScience should travel.